What is Digital Marketing Strategy?
Experts define digital marketing strategy as using online resources to reach the target customer.
Identifying where, why, and how a company makes a profit is one of the building blocks of a digital marketing strategy. It helps formulate a marketing plan that aligns with the business goals and customer requirements.
A brand has to evaluate owned, paid and earned media while formulating a digital marketing strategy. While owned media consists of the organization’s communication channels, earned media and paid media are external communication channels.
Digital Marketing Strategy Vs Digital Marketing Tactics
Digital marketing strategy is the process of identifying a company’s goals, and a digital marketing campaign is a process of actualizing these goals. The success of a company’s marketing plan relies heavily on the proper implementation and completion of digital marketing tactics.
What is the Importance of Digital Marketing Strategy?
1- Competitive advantage over peers
Digital marketing strategy helps businesses take over their business peers. It suggests ways to evoke creativity and innovation in product design, development, and promotion, eliminating competition.
2- Staying relevant
In the current business milieu, staying relevant is the number one priority of business organizations as it helps them (the company) to keep on top of new competition.
Digital marketing strategy helps companies achieve that will the help of modern tools and techniques.
Reaching a global audience
Digital marketing channels connect brands to a global audience by giving them the medium and exposure required to expand their business.
How to Create A Digital Marketing Strategy?
Here are some key components or steps you can undertake while creating a digital marketing strategy.
- SWOT analysis
Most digital marketing strategy formulation starts with SWOT (strength, weakness, opportunities, threats) analysis. It is a process that helps businesses test the viability of a strategy. - SMART business goals
SMART is a popular business acronym widely used while formulating a business strategy. SMART stands for business goals that are specific, measurable, attainable, relevant, and timely. - Market segmentation
Market segmentation refers to segregating buyers into groups or segments for convenient targeting. The segmentation is based on the similarities they possess.
This process helps devise a plan that matches the needs of the groups. As a result, it increases a digital marketing strategy’s effectiveness and helps gain more traction.
- Buyer’s persona
Understanding the buyer’s persona is another step in creating a marketing strategy. This process helps understand the audience’s likes, dislikes, motivations, requirements, and more. - Budget constraints
Managers must ascertain an appropriate budget to develop an effective digital marketing strategy. A successful marketing strategy depends on adequate and regular cash flow, and understanding the budget constraints helps formulate a plan unaffected by fluctuations.
Duties - Experiences:
- Identify appropriate key performance indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up and optimizing analytics tools for tracking visitor’s behaviors. understanding user intent and measuring outcomes for ongoing optimization.
- Enhance brand awareness and website visibility through Search Engine Optimization (SEO), tracking, and analyzing. and reporting on data.
- Support the Head of Digital and Social Media in the formulation and development of annual business.
- Plan, KPI's, scorecards and yearly departmental budgets and during process audits, implement and monitor corrective actions identified Other reasonable tasks as assigned by supervisor.
